diff --git a/images/views.py b/images/views.py
index ed1dec3..68996ee 100644
--- a/images/views.py
+++ b/images/views.py
@@ -91,6 +91,7 @@ def upload(request):
         file_type=file_extension,
         is_full_size=True,
         available=True,
+        is_primary_variant=True,
     )
 
     bucket.upload_fileobj(